The true energy of Bosnia and Herzegovina lives in its people, music, fan culture, and the moments we share together. That is why Sarajevsko, together with Dubioza Kolektiv, launched the campaign:

„I am from Bosnia, take me to America“

When we combine a love for football, the authentic Bosnian spirit, and an energy that knows no borders — a story emerges that is impossible to ignore.

As one of the most recognizable local brands with a tradition spanning more than 160 years, we are proud to present through this campaign what makes Bosnia and Herzegovina special — passion, emotion, humor, music, and an unbreakable fan spirit.

Inspired by major sporting events and the distinctive style of Dubioza Kolektiv, the campaign celebrates unity and that unique energy by which we always recognize each other, wherever we are.

Through limited-edition packaging, special activations, and fan content across the country, we bring a story that authentically connects music, football, and local atmosphere.

“Bosnia may not be a large country, but its energy always leaves a mark.”

The visual identity of the campaign blends urban style, fan culture atmosphere, and the recognizable aesthetic of Dubioza Kolektiv, creating a modern and striking expression that captures attention at first glance.

Throughout the campaign, audiences can expect promotional packaging, digital content, and numerous surprises that will further amplify the atmosphere among fans across the country.

Because wherever you go — you know where you come from.